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Hubspot Vs GoHighLevel

February 17, 202414 min read


In this article, we'll be delving into the differences between Hubspot &  GoHighLevel.  Both of these tools are popular for their marketing and CRM capabilities, but which one is right for your business?  Let's take a look and start by addressing more about each platform and understand the variety of features that each one provides. 


What is HubSpot?

HubSpot is a comprehensive software platform that addresses the needs of businesses in the areas of sales, marketing, and customer service. Its primary aim is to enhance and boost customer relationship management (CRM) for companies. With its wide range of features and tools, HubSpot offers a one-stop solution for businesses looking to improve their efficiency and effectiveness in managing interactions with customers.

One notable aspect of HubSpot is its organization into separate "hubs" based on different business functions such as sales, marketing, and customer service. This modular approach allows users to select and customize the tools they need based on their unique requirements. Whether it is lead generation, email marketing, social media management, or customer support, HubSpot provides a wide range of robust features and functionalities that can be tailored to suit the specific goals and strategies of any business.

Overall, as a marketing platform, HubSpot serves as a powerful tool that not only helps businesses streamline their operations but also enables them to deliver a superior customer experience. By offering a diverse array of features within its various hubs, HubSpot empowers companies to build stronger relationships sales teams and their customers while boosting productivity and driving growth.

What is GoHighLevel?

GoHighLevel is a robust platform that caters to the needs of businesses and marketing agencies by providing essential features via a wide array of tools to simplify their marketing and sales processes. This comprehensive platform offers solutions that can automate marketing campaigns, effectively manage leads, and track sales performance. By integrating various marketing tools into an all-in-one software, GoHighLevel ensures efficiency and convenience for its users.

Consider an email marketing platform with advanced email marketing tools that enable businesses to create and send personalized emails, track open and click-through rates, and segment contacts for targeted campaigns. This is just one of the excellent features that GoHighLevel offers.

Compare Features


GoHighLevel: The CRM system is designed to be highly intuitive, focusing on the needs of agencies and marketers. It allows for seamless tracking and management of leads, offering a unified dashboard that combines client communication and project management. A standout feature is its white-labeling capability, allowing businesses to brand the CRM as their own.

Hubspot: HubSpot's CRM is known for its depth and versatility, catering to businesses of all sizes. It excels in providing detailed insights into customer interactions and behavior, integrating seamlessly with the rest of the HubSpot ecosystem. The standout aspect is its rich contact insights and activity tracking, enabling personalized marketing strategies.

Email Marketing

GoHighLevel: Offers a robust platform for creating, sending, and analyzing email campaigns, with a strong emphasis on automation to nurture leads through the sales funnel. Its standout feature is the ability to create highly customized workflows based on user actions or inactions.

HubSpot: HubSpot's email marketing tool stands out for its ease of use and deep integration with its CRM, allowing for highly personalized email campaigns. The platform offers extensive analytics, A/B testing, and a vast library of templates, making it ideal for businesses looking to elevate their email marketing efforts.


GoHighLevel: Specializes in sales funnels and landing page creation, with a drag-and-drop editor that makes it easy to design high-converting pages. A key feature is its funnel cloning, which allows agencies to replicate successful funnels for different clients quickly.

HubSpot: HubSpot offers comprehensive funnel creation tools within its marketing hub, focusing on inbound strategies. The standout feature is its smart content and CTAs, which adapt based on visitor data, making each interaction highly personalized and more likely to convert.


GoHighLevel: Features an integrated website builder that focuses on speed and conversion optimization, suitable for creating both simple and complex sites. The standout feature is the seamless integration with its CRM and marketing tools, enabling a unified platform for digital marketing efforts.

HubSpot: HubSpot's CMS is built for marketers, with a focus on SEO and content management. It offers advanced features like adaptive testing and smart content, making it ideal for businesses that rely heavily on content marketing. The standout aspect is its ease of use combined with powerful analytics.


GoHighLevel: Provides visual sales pipelines that are easy to customize and manage, helping businesses track leads at each stage of the sales process. The standout feature is its direct integration with marketing campaigns, allowing for automated movement of leads through the pipeline based on their engagement.

HubSpot: HubSpot's sales pipelines are deeply integrated with its CRM, offering customizable stages and detailed reporting. The standout feature is its predictive lead scoring, which prioritizes leads based on their likelihood to close, helping sales teams focus their efforts more effectively.


GoHighLevel: Within GoHighLevel there is a blog feature available - with drag and drop editing capabilities.  In addition to this you can incorporate a Wordpress Blog site as well.  This allows businesses to connect their content marketing efforts with their lead generation strategies.

HubSpot: The blogging platform is a key component of HubSpot's content marketing offerings, with robust SEO recommendations and content strategy tools. The standout feature is its analytics, which tracks blog performance in the context of overall marketing goals, providing actionable insights for content optimization.

AI Tools

GoHighLevel: Incorporates AI in various features to enhance marketing automation, like predictive analytics for better targeting and campaign optimization. Its standout feature is the AI-driven conversation intelligence, which analyzes calls and messages to provide insights into customer needs and sentiments.

HubSpot: HubSpot leverages AI across its platform, particularly in data analysis and customer insights. A standout feature is its chatbots and AI-powered content creation tools, which help in automating customer interactions and generating content ideas based on performance data.

Digital Course (Membership) Areas

GoHighLevel: Offers capabilities to build membership sites and digital course areas, making it suitable for businesses that sell educational content or online courses. The standout feature is its integration with the marketing and sales tools, allowing for automated lead nurturing and upselling within course structures.

HubSpot: While not a core feature, HubSpot integrates with external platforms for course and membership management. The ecosystem's strength lies in its ability to support marketing and customer service efforts related to course promotion and student engagement.


GoHighLevel: Excels in marketing and sales automation, allowing businesses to set up complex sequences based on user behavior. Its standout feature is the "triggers" system, which initiates actions across the platform based on specific conditions, enhancing lead nurturing and engagement.

HubSpot: Offers powerful automation within its CRM and marketing platforms, focusing on workflow automation that can encompass email, social media, and CRM tasks. The standout aspect is its ease of use, with a visual editor that makes complex automation workflows accessible to non-technical users.

Social Media Scheduler

GoHighLevel: Includes tools for scheduling and posting to social media, with features to track engagement and performance. The standout feature is its integration with the CRM, allowing for targeted social campaigns based on customer data.

HubSpot: Provides a comprehensive suite for social media management, including scheduling, monitoring, and analytics. The standout feature is its ability to recommend the best times to post based on audience engagement data, optimizing social media efforts.


GoHighLevel: Offers an integrated calendar for managing appointments, bookings, and events, directly tied to its CRM and automation tools. The standout feature is its automated appointment reminders and follow-ups, enhancing customer experience and reducing no-shows.

HubSpot: HubSpot's calendar features are geared towards content planning and team scheduling, integrating with the overall marketing strategy. The standout feature is its integration with the sales and marketing tools, enabling cohesive planning across departments.

SMS Messaging

GoHighLevel: Provides comprehensive SMS and MMS marketing features including Whatsapp messaging and even a built-in dialer, allowing businesses to engage with their audience directly on their mobile devices. The standout feature is the ability to automate SMS campaigns based on user behavior, enhancing the personalization of marketing messages.

HubSpot: Offers SMS marketing capabilities through integrations, allowing for personalized text message campaigns. The standout aspect is the seamless integration with HubSpot's CRM, enabling targeted messaging based on detailed customer profiles.

Integration with Social Media Apps

GoHighLevel: Features direct integrations with key social media platforms, enabling streamlined campaign management and lead capture from social channels. The standout feature is its unified dashboard, which consolidates social media insights with other marketing metrics.

HubSpot: Boasts a wide range of integrations with social media tools and platforms, enhancing its social media management and analytics capabilities. The standout feature is its comprehensive reporting, which provides a holistic view of social media's impact on marketing and sales objectives.

All In One Software

GoHighLevel: With GoHighLevel you can Streamline operations and manage costs effectively with a single tool designed to meet your agency's requirements. 

HubSpot: On the other hand, HubSpot offers a vast ecosystem of complementary apps, implying that as your business expands, you may find yourself requiring additional apps and custom integrations, potentially leading to increased expenses.

For Digital Marketing Agencies

GoHighLevel is designed for agencies but you can also use it as a single user. Let me explain.

Digital marketing agencies can streamline their processes and easily manage all their client interactions in one place. From managing contacts and campaigns to automating workflows and tracking analytics, GoHighLevel offers a comprehensive set of features that make agency work more efficient.

GoHighLevel's no-code, drag and drop interface allows you to easily create your own SaaS features and pricing plans.

This means that you have complete control over the look and feel of your SaaS platform, enabling you to customize it to fit your agency's brand and style.

With the ability to configure pricing based on credits, usage/metered-based models, or even offer free trials, you can create sticky SaaS revenue streams for your agency.

One of the major advantages of GoHighLevel is that it is designed for teams. Collaboration becomes seamless as you can easily work together with your team within the platform. Additionally, training new employees becomes a breeze as customers report that new hires are able to become familiar with HighLevel in under an hour.

This is in stark contrast to Hubspot which have a much steeper learning curve. HighLevel streamlines the onboarding process, allowing your agency to improve customer interactions and become more efficient and productive from day one.  As a result customer satisfaction increases.


Notable Differences

There are notable differences between the two systems. HubSpot, although popular among marketers and businesses, can be more complex and require additional apps for certain functionalities. These add-ons often come at an extra cost, which can quickly add up for agencies working with multiple clients.

Moreover, Hubspot's complexity may pose challenges for those who aren't certified or have not hired a certified partner to set up the platform effectively. Without proper training or expertise, agencies might find themselves underutilizing HubSpot's extensive capabilities.

Overall, as a single platform, GoHighLevel stands out as a user-friendly solution built specifically for agency needs, offering an array of features that leave no room for additional expenses or complexities. By simplifying processes and providing all-inclusive tools within one platform, HighLevel helps agencies maximize their efficiency without the need for specialized certifications or costly external assistance.

What others say ...

testimonial 1


(from High Level's site)

What about single users of the Platform?

Now if you're a single user GoHighLevel can also work for you.  With its intuitive interface and customizable features, GoHighLevel allows for easy navigation and tailoring to fit individual needs. And with its seamless integration capabilities, HighLevel can be easily incorporated into existing workflows and systems.


But perhaps the most impressive aspect of GoHighLevel is its commitment to constant innovation and improvement. The team behind HighLevel actively seeks feedback from users and continuously works on updating and enhancing their platform to better serve their clients' needs.


The Key Differences between Hubspot and GoHighLevel are vast. While Hubspot may be a well-known and established platform, HighLevel offers a more user-friendly experience with its streamlined interface, content management, analytics tools, email tracking and intuitive features.


Having an All-In_One Platform  such as GoHighLevel gives businesses the freedom to focus on their core operations, rather than juggling between multiple systems and applications. This efficiency translates into saved time and resources, allowing for a more streamlined and efficient business operations. With it's range of options  for automating tasks, GoHighLevel also helps to reduce human error and improve accuracy in data management.


GoHighLevel's interface is designed with the user in mind, making it easy for beginners to navigate and understand. This can save time on training and allow businesses to quickly adapt and make full use of the platform's capabilities. Additionally, HighLevel offers a mobile app that allows users to access their account on-the-go, increasing convenience and productivity for busy professionals.


One of the standout features of GoHighLevel is its content management system. It allows businesses to easily create landing pages, forms, emails and more without the need for coding or technical expertise. This empowers businesses to have control over their online presence with professional-looking marketing materials.


In addition to its practicality, GoHighLevel also prioritizes security with its advanced encryption protocols and secure data storage. This is especially important for businesses that deal with sensitive client information or have strict privacy regulations to comply with.


But it's not just about streamlining processes and ensuring security, GoHighLevel also offers value in terms of cost-effectiveness. With one platform fulfilling all the necessary functions, businesses can save money by avoiding paying for multiple subscriptions or licensing fees.



GoHighLevel is constantly evolving to stay ahead of industry trends and meet the  changing needs of businesses. Its dedicated team is always open to feedback and suggestions, making it a truly customer-centric platform.


In today's digital age, having a powerful online presence is essential for any business looking to thrive. With GoHighLevel, businesses can easily establish their brand and connect with their audience through various marketing channels all in one place. So why wait? Take your business to the next level with HighLevel. Sign up now and experience the benefits for yourself!

Additionally, GoHighLevel's pricing structure is much more flexible, making it accessible to businesses of all sizes.


One standout feature of GoHighLevel is its advanced automation capabilities. With the ability to create automated sequences for emails, SMS messages, voicemails and more, HighLevel allows for increased efficiency and productivity within your business. This not only saves time but also increases the likelihood of conversions and customer engagement.


Furthermore, GoHighLevel offers a wide range of integrations with various tools and platforms such as Zapier, Facebook Messenger, Google Analytics and many more. This allows for seamless data sharing between systems and enhances

So whether you're a small agency looking for a user-friendly solution or an established company in need of streamlined processes, GoHighLevel has got you covered. Its comprehensive approach, versatility, and dedication to constantly improving makes it the ideal platform for any marketing agency seeking to achieve optimal results without unnecessary complications. 


In conclusion, GoHighLevel empowers agencies to build their own customized SaaS platforms with ease using its no-code, drag and drop interface. The powerful platform gives you complete control over features, pricing plans, and branding.  Agencies can create revenue streams tailored to their needs. Furthermore, its team-friendly design promotes collaboration.


Next Steps

If you are interested in using GoHighLevel as a single user our agency can help you. We work with coaches, consultants and small business owners to incorporate the GoHighLevel software into their business to give them more time back . We have several options to work with us:


DIY - follow the training and build it all out yourself

DIY - with your team - send your team along for training and they can build it with you

Tech VA - hire one of our Tech VAs to help you build out your solution.

Have The Honest Tech company take over entirely and manage the start to finish process from onboarding to building out your funnels and automations.

If you’re interested in creating your own agency like ours, feel free to reach out for advice to see how we might be able to help you.

hubspotgohighlevelhighlevelhubspot vs gohighlevelcompare gohighlevelcompare hubspot
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Colleen Jeffs

Colleen is a co-founder of The Honest Tech Company and has over 10 years Technical Project Management experience. Together with her family she is travelling the world living as a digital nomad. Currently in Thailand.

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